Earlier in 2022, we were delighted to be selected to provide design & build services for global shoe brand ASICS. Their new MENA HQ in Dubai Design District will be ready to hand over soon.
Earlier in 2022, global shoe brand ASICS, selected A&T Group Interiors to design & build their new ASICS MENA HQ, located in Dubai Design District (D3).
The 4,500 sq-ft space accommodates open areas for workstations, meeting rooms, open and closed collaborative spaces, a management office, two large client showrooms, a reception area, and a closed pantry.
The creative process was very important for the design and build of this commercial project, as well as strict alliance with the detailed brand guidelines. The design and build takes into particular consideration ASICS mission statement – A Sound Mind in a Sound Body - and transforms the identity and values of the brand into the architecture of the office. Smart space planning was key to maximize upon natural light, greenery was added to reduce stress and enhance air quality; and the “ASICS Blue” (signature color of the Company), along with a running track floor design, is used to emphasize the sports Brand’s concept.
The overall result is an office that boosts workplace health and wellness, as well as innovation, plus provides two unique and impressive showrooms in which to showcase the products of ASICS and Onitsuka Tiger - two brands with very different identities, distinguished through the design by the use of materials, colors and furniture.
Stay tuned for final photographs upon handover of the project!
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